Inspiring Ideas for Heritage, Countryside and the Arts

Jakalory is a partnership consultancy offering a wide range of creative learning and communications services to organisations specialising in Heritage, Countryside, Gardens and the Arts.

Laura Hetherington and Jacq Barber have extensive experience in the charity, heritage, environmental, PR, arts and education sectors, including a combined 20 years working for the National Trust, the largest conservation charity in Europe.


Jakalory are able to provide professional advice, expertise and project management, from one-off solutions to long-term planning, in the following areas:

  • Learning, communication and interpretation planning and implementation
  • Funding bid preparation for learning related projects
  • Evaluation of programmes and projects
  • Communication and Learning strategy development
  • Innovative approaches to interpretation
  • Press and PR
  • Copywriting for guide books, interpretation panels, leaflets and trails
  • Story-telling and arts approaches to interpretation
  • Creative approaches to team building
  • Archival and other essential background research, relevant to specific projects


Laura Hetherington was Head of Learning for the National Trust until April 2008. She has over 20 years experience of education, interpretation and learning at grass roots and strategic levels.

For the National Trust, Laura oversaw the delivery of innovative approaches to learning across the organisation at over two hundred sites, developed their far-sighted Vision for Learning, developed their Contemporary Arts and Arts Education policies, developed interpretation strategies and led on education policy.

She directed the National Trust Theatre, developed arts programmes, managed Countryside and Heritage education programmes and devised and managed a variety of evaluation methods.

Laura devised and led many training programmes and facilitated numerous workshops from change management to interpretation to personal development.

Laura also has many years teaching and lecturing experience as well as experience of directing and devising theatre, facilitating workshops through drama and storytelling and developing Live Interpretation.

Laura has a BA (Hons) in Drama and English and a P.G.C.E. in Drama in Education.

Jacq Barber worked in the National Trust’s central office for over five years, as Gardens Press Officer and then as Senior Press Officer, promoting a wide range of the Trust’s work. She has run many high profile national PR campaigns, including gaining widespread national media coverage for the first ever report into Climate Change and Gardens.

She was responsible for project managing all aspects of the National Trust’s successful stands at the Chelsea Flower Show over four consecutive years and has worked on major acquisition stories for the Trust, including Agatha Christie’s summer home at Greenway and William Morris’s Red House.

Jacq is also a freelance writer and regular contributor to the National Trust magazine and the Antiques Trade Gazette – a national weekly newspaper – which reflects her ten years’ experience working at two of London’s leading auction houses, Phillips and Bonhams.

She was responsible for highly successful press and publicity campaigns for a range of exhibitions while working at the V&A and the Bethnal Green Museum of Childhood.

Jacq has extensive research experience, much of this gained while studying for an MA in Design History at the Royal College of Art.

Contact Jakalory to discuss your needs, whether major contracts or single projects. We aim to provide a flexible and imaginative approach and welcome initial, informal discussions.

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